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The Film Marketing Handbook: A Practical Guide to Marketing Strategies for Independent Films - Softcover
Synopsis
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- PublisherMedia Business School
- Publication date1993
- ISBN 10 8488773005
- ISBN 13 9788488773005
- BindingPaperback
- LanguageEnglish
- Number of pages192
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The film marketing handbook. A practical guide to marketing strategies for independent films. Ed. by John Durie.
Published by
Madrid: Media Business School, 1993
ISBN 10: 8488773005
ISBN 13: 9788488773005
Used
Originalbroschur.
Seller: Fundus-Online GbR Borkert Schwarz Zerfaß, Berlin, Germany
Seller rating 5 out of 5 stars
Originalbroschur. Condition: Gut. 192 S. Einband leicht berieben. - In The Film Marketing Handbook, we start from the basic concepts of feature film marketing, and attempt to show how to create marketing strategies which will use these tools in the most effective way at each stage of a film's life. It is often assumed that the success of film marketing is dependent on the strength of a single creative idea. While not disputing the importance of such ideas, this book tries to demonstrate how they will only be effective if they are incorporated into a focused but flexible marketing plan, based on a realistic budget. Film marketing is not an exact science, but proper planning which allows sufficient time for the preparation of the necessary materials will greatly increase the chances of attaining the desired goal and help minimise the risk of costly mistakes. ISBN 9788488773005 Sprache: Deutsch Gewicht in Gramm: 550. Seller Inventory # 1067303
Quantity: 1 available
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Film Marketing Handbook
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 48452987-20
Quantity: 1 available
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The Film Marketing Handbook: A Practical Guide to Marketing Strategies for Independent Films
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR003307030
Quantity: 1 available