Items related to Corporate Reputation: The Scientific Evidence Behind...

Corporate Reputation: The Scientific Evidence Behind Corporate Reputation Management (Corporate Excellence) - Softcover

Angel Alloza; Enrique Carreras; Ana Carreras

 
9788483567975: Corporate Reputation: The Scientific Evidence Behind Corporate Reputation Management (Corporate Excellence)
Softcover
ISBN 10: 8483567970 ISBN 13: 9788483567975
Publisher: LID Editorial Empresarial, 2014

Synopsis

Reputation is a strategic asset for all companies. Businesses with a good reputation are able to stand out, attracting the attention of investors and retaining the loyalty of customers and employees. "Reputation" can be somewhat of a vague form, but this book provides measurement tools and models for rigorous management of a company's reputation. Written by three leading practitioners and thinkers, this is a definitive and modern handbook to help companies and executives manage their corporate reputation and brand in today's highly competitive marketplace.

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About the Author

Angel Alloza is the CEO of Corporate Excellence - Centre for Reputation Leadership, a leading consultancy in corporate reputation. Enrique Carreras is a professor and Ana Carreras is a researcher at the CEU San Pablo University in Madrid.

"About this title" may belong to another edition of this title.

Publisher
LID Editorial Empresarial
Publication date
2014
Language
English
ISBN 10 
8483567970
ISBN 13 
9788483567975
Binding
Paperback
Number of pages
354