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Como Utilizar El Cuadro De Mando Integral / Using the Balanced Scorecard: Implementing and Managing Your Strategy: Para Implantar Y Gestionar Su Estrategia - Softcover

Kaplan, Robert S.; Norton, David P.

 
9788480885614: Como Utilizar El Cuadro De Mando Integral / Using the Balanced Scorecard: Implementing and Managing Your Strategy: Para Implantar Y Gestionar Su Estrategia

Synopsis

Presents a multidimensional approach to measuring corporate performance that incorporates both financial and nonfinancial factors.

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About the Author

Robert S. Kaplan is the Marvin Bower professor of leadership development at the Harvard Business School. He is the co-author of Cost & Effect and Relevance Lost and the editor of Measures for Manufacturing Excellence. David P. Norton is the president of Renaissance Solutions, Inc.

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