The little book of rhetoric: soft power (Libros IESE) - Softcover

Leggett, Brian O'Connor

9788431328924: The little book of rhetoric: soft power (Libros IESE)

Softcover

ISBN 10: 8431328924 ISBN 13: 9788431328924

Publisher: EUNSA. EDICIONES UNIVERSIDAD DE NAVARRA, S.A., 2012

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Publisher: EUNSA. EDICIONES UNIVERSIDAD DE NAVARRA, S.A.
Publication date: 2012
Language: English
ISBN 10: 8431328924
ISBN 13: 9788431328924
Binding: Paperback
Edition number: 1
Number of pages: 140

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The Little Book of Rhetoric

Brian O'Connor Leggett

Published by EUNSA. EDICIONES UNIVERSIDAD DE NAVARRA, S.A., 2012

ISBN 10: 8431328924 ISBN 13: 9788431328924

Used Softcover

Seller: Hamelyn, Madrid, M, Spain

Seller rating 5 out of 5 stars

Condition: Muy bueno. : El peque�o libro de la Ret�rica est� dise�ado para todas aquellas personas, ya sea en negocios o en cualquiera de las profesiones, o incluso en el medio social normal, que son o bien atra�dos por el tema de hablar en p�blico, o les resulta esencial para su vida social o empresarial. Cubre tres tipos de discursos: la presentaci�n o el modo forense (como se usa en los negocios), el tipo de discurso ceremonial (como en muchas ocasiones sociales) y el discurso deliberado o m�s pol�tico. En cada caso, ofrece un modelo para copiar y algunos ejemplos conocidos. Tambi�n trata el tema interrelacionado del 'Soft Power'. Aqu� se discuten con claridad sus cuatro dimensiones: empat�a (de la cual la escucha es una parte esencial), visi�n, ret�rica y comunicaci�n no verbal. La mayor�a de nosotros hemos tenido algunos �xitos pero muchas decepciones en el �rea de la persuasi�n. El libro ofrece un modelo de poder blando que est� al alcance de todos para practicar y llegar a ser razonablemente competentes. EAN: 9788431328924 Tipo: Libros Categor�a: Educaci�n|Filosof�a T�tulo: The Little Book of Rhetoric Autor: Brian O'Connor Leggett Editorial: EUNSA. EDICIONES UNIVERSIDAD DE NAVARRA, S.A. Idioma: en P�ginas: 140 Formato: tapa blanda. Seller Inventory # Happ-2025-07-18-e925db83

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THE LITTLE BOOK OF RHETORIC SOFT POWER

LEGGETT,BRIAN

Published by CEREZO LIBROS DISANDAL, 2012

ISBN 10: 8431328924 ISBN 13: 9788431328924

New Softcover

Seller: AG Library, Malaga, MA, Spain

Seller rating 5 out of 5 stars

Condition: New. Idioma/Language: Ingl�s. The Little Book of Rhetoric is designed for all those people whether in business or any of the professions, or indeed in the normal social milieu, who are either attracted to the theme of speaking in public, or find it essential for their social or business lives. We cover three types of speeches: the presentation or the forensic mode (as used in business), the ceremonial type of speech (as on many social occasions) and the deliberate or more political type speech. In each case we give a model for you to copy and some well-known examples. Also the book deals with the interrelated topic of 'Soft Power'. Here its four dimensions are discussed with clarity: empathy (of which listening is an essential part), vision, rhetoric and non-verbal communication. Most of us have, and have had, some successes but many disappointments in the area of persuasion. The book offers a model for soft power which is within the reach of all of us to practice and become reasonably proficient at. *** Nota: Los env�os a Espa�a peninsular, Baleares y Canarias se realizan a trav�s de mensajer�a urgente. No aceptamos pedidos con destino a Ceuta y Melilla. Seller Inventory # 7557747

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