Synopsis
A collection of the best examples of logo redesign: development, process and real examples.At some point or another in the life of a company comes that time when its logo needs to be redesigned. The reasons can vary: the logo may already be or look outdated or it may be necessary to adapt it to a digital environment that did not exist when it was created, or perhaps another element must be incorporated, or the company is diversifying and the logo must reflect it... When that time comes it is important to take into account several factors so as not to lose the general brand image of the company, and so that the public continues to recognize it, or to make it responsive so that it adapts easily to different media and devices--print media, computer, mobile, tablets, etc. This book presents some of the best examples of logo redesigns and provides valuable information on how designers have arrived at that solution.
"synopsis" may belong to another edition of this title.
About the Author
Wang Shaoqiang is a professor at the Guangzhou Academy of Fine Arts (China) and Doctoral Supervisor at the College of Arts and Humanities of the Macau University of Science and Technology. He is a prolific editor whose titles focus on design, art and lifestyle. He is also the editor of Design 360° magazine and Asia-Pacific Design yearbook. He has been invited to lecture at numerous universities, design academies and organizations, and he has been a jury member for China s most prestigious design and illustration awards.
From the Back Cover
At some point or another in the life of a company comes that time when its logo needs to be redesigned. The reasons can vary: the logo may already be or look outdated or it may be necessary to adapt it to a digital environment that did not exist when it was created, or perhaps another element must be incorporated, or the company is diversifying and the logo must reflect it... When that time comes it is important to take into account several factors so as not to lose the general brand image of the company, and so that the public continues to recognize it, or to make it responsive so that it adapts easily to different media and devices--print media, computer, mobile, tablets, etc. This book presents some of the best examples of logo redesigns and provides valuable information on how designers have arrived at that solution.
"About this title" may belong to another edition of this title.
Other Popular Editions of the Same Title
Search results for Redesigning Logos
Stock Image
Redesigning Logos
Seller: Devils in the Detail Ltd, Oxford, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Picture Shown is For Illustration Purposes Only, CONDITION ? LIKE NEW ? HARDBACK : dent to corner/edges of boards, shipped from the UK. Seller Inventory # 395/BT/1210H 6294
Buy Used
£ 12
£ 15.99 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Stock Image
RedesigningLogos Format: Hardback
ISBN 10: 8417656294
ISBN 13: 9788417656294
Used
Seller: INDOO, Avenel, NJ, U.S.A.
Seller rating 5 out of 5 stars
Condition: As New. Unread copy in mint condition. Seller Inventory # PG9788417656294
Stock Image
RedesigningLogos Format: Hardback
ISBN 10: 8417656294
ISBN 13: 9788417656294
New
Seller: INDOO, Avenel, NJ, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Brand New. Seller Inventory # 9788417656294
Stock Image
Redesigning Logos
Seller: Lucky's Textbooks, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # ABLIING23Apr0316110314422
Seller Image
Redesigning Logos (Hardcover)
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: new. Hardcover. A collection of the best examples of logo redesign: development, process and real examples. At some point or another in the life of a company comes that time when its logo needs to be redesigned. The reasons can vary: the logo may already be or look outdated or it may be necessary to adapt it to a digital environment that did not exist when it was created, or perhaps another element must be incorporated, or the company is diversifying and the logo must reflect it. When that time comes it is important to take into account several factors so as not to lose the general brand image of the company, and so that the public continues to recognise it, or to make it responsive so that it adapts easily to different media and devices - print media, computer, mobile, tablets, etc. This book presents some of the best examples of logo redesigns and provides valuable information on how designers have arrived at that solution. AUTHOR: Wang Shaoqiang is a professor at the Guangzhou Academy of Fine Arts (China) and Doctoral Supervisor at the College of Arts and Humanities of the Macau University of Science and Technology. He is a prolific editor whose titles focus on design, art and life. He is also the editor of Design 3600 magazine and the Asia-Pacific Design yearbook. He has been invited to lecture at numerous universities, design academies and organizations, and he has been a jury member for China's most prestigious design and illustration awards. SELLING POINTS: . The best examples of logo redesign by graphic design studios from all over the world. . An inspirational insight on the different approaches used by graphic designers in this particular area. . Wang Shaoqiang is a renowned editor of graphic design books and journals with a very solid fan base. He has sold more than 150.000 copies in the world. 680 colour illustrations A wide collection of case studies on the different approaches used by international graphic design studios towards the redesign of a logo, its development, interviews with relevant international graphic designers, and real examples. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9788417656294
Seller Image
Redesigning Logos
Seller: Rarewaves USA, OSWEGO, IL, U.S.A.
Seller rating 5 out of 5 stars
Hardback. Condition: New. At some point in the life of a company comes a time when its logo needs to be redesigned. The reasons can vary: the logo may already be or look outdated, or it may be necessary to adapt it to a digital environment that did not exist when it was created, or perhaps another element must be incorporated, or the company is diversifying and the logo must reflect that change. When that time comes, it is important to take into account several factors so as not to lose the essence of the brand, ensuring the public continues to recognize it. This book presents some of the best examples of logo redesigns and provides valuable information on how designers have arrived at their particular solution. Seller Inventory # LU-9788417656294
Stock Image
Redesigning Logos
Seller: libreriauniversitaria.it, Occhiobello, RO, Italy
Seller rating 4 out of 5 stars
Condition: NEW. Seller Inventory # 9788417656294
Seller Image
Redesigning Logos
Seller: Agapea Libros, Malaga, MA, Spain
Seller rating 5 out of 5 stars
Condition: New. Idioma/Language: Inglés. A wide collection of case studies on the different approaches used by international graphic design studios towards the redesign of a logo, its development, interviews with relevant international graphic designers, and real examples. *** Nota: Los envíos a España peninsular, Baleares y Canarias se realizan a través de mensajería urgente. No aceptamos pedidos con destino a Ceuta y Melilla. Seller Inventory # 20161502
Seller Image
Redesigning Logos
Seller: Vuestros Libros, Oviedo, O, Spain
Seller rating 5 out of 5 stars
Condition: Nuevo. Llegado un punto en la vida un logo necesita ser rediseñado. Los motivos pueden variar. El logo puede estar anticuado o puede parecer anticuado por lo que necesita ser adaptado en un entorno digital que no existía cuando fue diseñado, o quizás tiene que incorporarse a otro elemento, o la empresa se está diversificando y el logo tiene que mostrar el cambio. Cuando llegue este momento, es importante tomar en consideración diversos factores para no perder la esencia de la marca que el público debe reconocer. Este libro presenta algunos de los mejores ejemplos de rediseños de logos y proporciona información valiosa sobre cómo los diseñadores han encontrado una solución particular. Seller Inventory # 063423
Stock Image
Redesigning Logos
Seller: Revaluation Books, Exeter, United Kingdom
Seller rating 5 out of 5 stars
Hardcover. Condition: Brand New. 01 edition. 240 pages. 9.50x7.50x1.00 inches. In Stock. Seller Inventory # xi8417656294
Buy New
£ 57.16
£ 15 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available