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Synopsis
Colour has multiple functions that differ from those of other design elements as shape, texture and form as it is able to awake multiple feelings and emotions to audiences in communication. The right colour provides great power to any design. Color Code, branding & identity is a vibrant analysis on the world of chromatics: by decoding the secrets of colour in branding and identity design, the book shows its multiple, dynamic possibilities. Each of the case studies of this selection demonstrates the importance of a thoughtful application of colour, and illustrates its visual impact in different sectors. It will be a quintessential guide for understanding and mastering the use of colour in graphic design.
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About the Author
Wang Shaoqiang is a professor and graduate supervisor at the Guangzhou Academy of Fine Arts (China). He is a prolific editor whose works focus on international design, architecture, branding, communication, trends, and culture. He is also the editor of Design 360° magazine and Asia-Pacific Design. He has been invited to lecture at numerous universities, design academies, and organizations, and he has also been a jury member for China's most prestigious design and illustration awards. Mr. Wang is also director of the Guangdong Museum of Art and professor and doctoral supervisor at the College of Arts and Humanities within the Macau University of Science and Technology.
"About this title" may belong to another edition of this title.
- PublisherPromopress
- Publication date2020
- ISBN 10 8417412301
- ISBN 13 9788417412302
- BindingPaperback
- LanguageEnglish
- Number of pages240
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Color Code: Graphic Design, Branding and Identity (Promopress)
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Taschenbuch. Condition: Sehr gut. Gebraucht - Sehr gut Sg - leichte Beschädigungen oder Verschmutzungen, ungelesenes Mängelexemplar, gestempelt - Colour has other functions in graphic and product design from form, structure and shape as it powerfully addresses feelings. Seller Inventory # INF1000603489
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Color Code : Graphic Design, Branding and Identity
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Color Code: Graphic Design, Branding and Identity
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Color Code: Graphic Design, Branding and Identity
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ISBN 10: 8417412301
ISBN 13: 9788417412302
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Kartoniert / Broschiert. Condition: New. Über den AutorrnrnWang Shaoqiang is a professor and graduate supervisor at the Guangzhou Academy of Fine Arts (China). He is a prolific editor whose works focus on international design, architecture, branding, communication, trends, and cul. Seller Inventory # 266008099
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Color Code : Graphic Design, Branding and Identity
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ColorCode:GraphicDesign,BrandingandIdentity Format: Hardback
ISBN 10: 8417412301
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ColorCode:GraphicDesign,BrandingandIdentity Format: Hardback
ISBN 10: 8417412301
ISBN 13: 9788417412302
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Color Code: Graphic Design, Branding and Identity (Paperback)
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Paperback. Condition: new. Paperback. The book shows how colour has functions that differ from those of other design elements as shape, texture and form. Colour has multiple functions that differ from those of other design elements as shape, texture and form as it is able to awake multiple feelings and emotions to audiences in communication. Each of the international case studies included in the book demonstrates the importance of a thoughtful application of colour. AUTHOR: Wang Shaoqiang is a professor and graduate supervisor at the Guangzhou Academy of Fine Arts (China). He is a prolific editor whose works focus on international design, architecture, branding, communication, trends, and culture. He is also the editor of Design 360 Degrees magazine and Asia-Pacific Design. He has been invited to lecture at numerous universities, design academies, and organisations, and he has also been a jury member for China's most prestigious design and illustration awards. SELLING POINTS: Colour has other functions as form and structure in graphic and product design as it powerfully addresses feelings. There is no inspirational competitor title showing colour usage by international graphic designers today. 680 colour illustrations The book shows how colour has functions that differ from those of other design elements as shape, texture and form. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Seller Inventory # 9788417412302
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Color Code: Graphic Design, Branding and Identity (Paperback)
Seller: Grand Eagle Retail, Fairfield, OH, U.S.A.
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Paperback. Condition: new. Paperback. The book shows how colour has functions that differ from those of other design elements as shape, texture and form. Colour has multiple functions that differ from those of other design elements as shape, texture and form as it is able to awake multiple feelings and emotions to audiences in communication. Each of the international case studies included in the book demonstrates the importance of a thoughtful application of colour. AUTHOR: Wang Shaoqiang is a professor and graduate supervisor at the Guangzhou Academy of Fine Arts (China). He is a prolific editor whose works focus on international design, architecture, branding, communication, trends, and culture. He is also the editor of Design 360 Degrees magazine and Asia-Pacific Design. He has been invited to lecture at numerous universities, design academies, and organisations, and he has also been a jury member for China's most prestigious design and illustration awards. SELLING POINTS: Colour has other functions as form and structure in graphic and product design as it powerfully addresses feelings. There is no inspirational competitor title showing colour usage by international graphic designers today. 680 colour illustrations The book shows how colour has functions that differ from those of other design elements as shape, texture and form. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9788417412302
Quantity: 1 available