Scripted: Custom Lettering In Graphic Design - Hardcover

Shaoqiang, Wang

Hardcover

ISBN 10: 8417084029 ISBN 13: 9788417084028

Publisher: Flamant, 2017

Synopsis

Within the world of graphic design, lettering is basically illustrating with words, phrases or numbers in order to convey unique visual personality to our message. After decades of using software as their exclusive work tool, graphic designers today are re-discovering the creative and expressive power of handmade letters: lettering has a distinctive visual and physical effect, and provides endless possibilities of expressing ideas through a more artful use of type, texture and volume. This results in more personal, timeless effects and a richer aesthetic experience.

About this title

About the Author

Wang Shaoqiang is a professor and graduate supervisor at the Guangzhou Academy of Fine Arts (China). He is a prolific editor whose works focus on international design, architecture, branding, communication, trends, and culture. He is also the editor of Design 360° magazine and Asia-Pacific Design. He has been invited to lecture at numerous universities, design academies, and organizations, and he has also been a jury member for China's most prestigious design and illustration awards. Mr. Wang is also director of the Guangdong Museum of Art and professor and doctoral supervisor at the College of Arts and Humanities within the Macau University of Science and Technology.

Edition details

• Publisher: Flamant
• Publication date: 2017
• Language: English
• ISBN 10: 8417084029
• ISBN 13: 9788417084028
• Binding: Hardcover
• Edition number: 1
• Number of pages: 240