Poder del Carisma, El: Modelo Black Jaguar para sobresalir y ser irremplazable en la era de la IA (Acción Empresarial) - Softcover

Roca Albertos, Raquel

 
9788410221321: Poder del Carisma, El: Modelo Black Jaguar para sobresalir y ser irremplazable en la era de la IA (Acción Empresarial)

Synopsis

What makes a person stand out in a world dominated by technology and artificial intelligence? The answer is clear: charisma. In this book you will discover how to be subtle in your relationships, sensorial in the perception of others and unforgettable in your appearances. Through the innovative Black J.A.G.U.A.R. model, you will learn to be irreplaceable at work and memorable in any social setting. Did you know that your gaze can increase attraction by 15% with just two minutes of eye contact? That the most powerful non-verbal language is hidden in the movements of nature? Or that a charismatic leader can increase the value of his company's shares by up to 20% more? Even wearing a Hawaiian shirt or saying "I recommend" instead of "I like" can triple the positive perception that others have of you. These are just some of its secrets. Technology has changed the context. This forces us humans to improve ourselves. It is no longer about writing well, but about writing with meaning.

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About the Author

Raquel Roca es licenciada en Periodismo por la Universidad Complutense de Madrid. Ha trabajado en diversos medios de comunicación como Yo Dona, ELLE, Tele5 o Canal Sur, entre otros. Y es autora de Knowmads. Los trabajadores del futuro y de Y este crack ¿te suena? Es fundadora de la academia digital Silver.academy, profesora de Plan Estratégico Marca Personal del máster en Marketing de la Universidad Europea, consultora en KEMP, docente de los másteres Alta Dirección en The Valley Digital School y CX (Customer Experience) de LaSalle. También es speaker, consultora y docente en temas sobre transformación digital y cultural, futuro del trabajo, competencias digitales, marca personal, creatividad e innovación, learning agility o business storytelling para empresas como BBVA, L´Oréal, IKEA, Banco Santander, Pepsi, Coca Cola, Microsoft, Volvo, Walmart, Kellog´s, Disney o Telefónica. Ha impartido conferencias en más de 15 países, en eventos como TEDxSevilla, Alestra Summit (México), ExpocapitalHumano (Chile), HR Amcham (Perú), HR Summit (Madrid), etc.

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