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Media Management - A Comparative Analysis of European and American Systems - Softcover

Nierenberg, Boguslaw

 
9788323339908: Media Management - A Comparative Analysis of European and American Systems
Softcover
ISBN 10: 8323339902 ISBN 13: 9788323339908
Publisher: Jagiellonian University Press, 2016

Synopsis

This book compares American and European media management systems, emphasizing both practical and theoretical implications for successful media organizations. Peter Drucker said the twenty-first century's most important resource would be information, and that, contrary to traditional economics, the more information is widespread, the more valuable it becomes. The properties of this resource play a decisive role in media organization management. Drawing on research in media, information dissemination, and organizations, this book helps academics and professionals navigate the facets of media management by integrating them into a complementary whole.

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About the Author

Boguslaw Nierenberg is vice dean of financial affairs and head of the department of media management and economics at Jagiellonian University. He is also vice chairperson of the committee on media and culture management at the Polish Academy of Arts and Science.

"About this title" may belong to another edition of this title.

Publisher
Jagiellonian University Press
Publication date
2016
Language
English
ISBN 10 
8323339902
ISBN 13 
9788323339908
Binding
Paperback
Edition number
1
Number of pages
224