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Synopsis
This book compares American and European media management systems, emphasizing both practical and theoretical implications for successful media organizations. Peter Drucker said the twenty-first century's most important resource would be information, and that, contrary to traditional economics, the more information is widespread, the more valuable it becomes. The properties of this resource play a decisive role in media organization management. Drawing on research in media, information dissemination, and organizations, this book helps academics and professionals navigate the facets of media management by integrating them into a complementary whole.
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About the Author
Boguslaw Nierenberg is vice dean of financial affairs and head of the department of media management and economics at Jagiellonian University. He is also vice chairperson of the committee on media and culture management at the Polish Academy of Arts and Science.
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Media Management A Comparative Analysis of European and American Systems
Seller: Revaluation Books, Exeter, United Kingdom
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Paperback. Condition: Brand New. 1st edition. 214 pages. 7.00x5.00x1.00 inches. In Stock. Seller Inventory # zk8323339902
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Media Management - A Comparative Analysis of European and American Systems
Published by
Uniwersytet Jagiellonski, Wydawnictwo, PL, 2016
ISBN 10: 8323339902
ISBN 13: 9788323339908
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Paperback
Seller: Rarewaves USA, OSWEGO, IL, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: New. This book compares American and European media management systems, emphasizing both practical and theoretical implications for successful media organizations. Peter Drucker said the twenty-first century's most important resource would be information, and that, contrary to traditional economics, the more information is widespread, the more valuable it becomes. The properties of this resource play a decisive role in media organization management. Drawing on research in media, information dissemination, and organizations, this book helps academics and professionals navigate the facets of media management by integrating them into a complementary whole. Seller Inventory # LU-9788323339908
Seller Image
Media Management - A Comparative Analysis of European and American Systems
Published by
Uniwersytet Jagiellonski, Wydawnictwo, PL, 2016
ISBN 10: 8323339902
ISBN 13: 9788323339908
New
Paperback
Seller: Rarewaves USA United, OSWEGO, IL, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: New. This book compares American and European media management systems, emphasizing both practical and theoretical implications for successful media organizations. Peter Drucker said the twenty-first century's most important resource would be information, and that, contrary to traditional economics, the more information is widespread, the more valuable it becomes. The properties of this resource play a decisive role in media organization management. Drawing on research in media, information dissemination, and organizations, this book helps academics and professionals navigate the facets of media management by integrating them into a complementary whole. Seller Inventory # LU-9788323339908