Point of purpose - Hardcover

Bård Annweiler

Hardcover

ISBN 10: 8269148601 ISBN 13: 9788269148602

Publisher: Noteworthy Books, 2019

Synopsis

What is the point of purpose in business today? This is the question that the author of the book, Scandinavian brand strategist Bård Annweiler, explores in a reflective journey through worlds of corporations and industry. With more than 20 years of experience solving complex problems for clients across sectors including lifestyle, technology, and professional services, the author shares unique observations and insights that are a result of his relentless pursuit of purpose. A riveting new approach to brand leadership. The term “brand” originates from the need to stamp one’s character on a product, a physical object: something that makes it easier for customers to recognize it. But today, where services count for more than 70%, the lack of any physical dimension makes the actual service difficult to brand. With the change from physical brands to service brands, people have become a lot more important. Hard work and conscious leadership create engaged customers and employees. Not luck. This book is for a new kind of brand leadership. It’s for investors, founders, and corporate leaders who understand the importance of “speaking” the brand to everyone they meet, internally and externally, authentically and powerfully. This is achieved through purpose. Learn how to create and implement purpose in your organization. This book shows you how.

Edition details

• Publisher: Noteworthy Books
• Publication date: 2019
• Language: English
• ISBN 10: 8269148601
• ISBN 13: 9788269148602
• Binding: Hardcover