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Communication Catalyst: Process, Impact and Innovation in Farmer Producer Organizations
Seller: Books Puddle, New York, NY, U.S.A.
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Condition: New. Seller Inventory # 26403065260
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Communication Catalyst: Process, Impact and Innovation in Farmer Producer Organizations
Seller: Majestic Books, Hounslow, United Kingdom
Seller rating 4 out of 5 stars
Condition: New. Seller Inventory # 410121843
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Communication Catalyst: Process, Impact and Innovation in Farmer Producer Organizations
Seller: Biblios, Frankfurt am main, HESSE, Germany
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Condition: New. Seller Inventory # 18403065254
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Communication Catalyst: Process, Impact and Innovation in Farmer Producer Organizations
Seller: Books in my Basket, New Delhi, India
Seller rating 5 out of 5 stars
Hardcover. Condition: New. ISBN:9788197719226. Seller Inventory # 2429125
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Communication Catalyst: Process, Impact and Innovation in Farmer Producer Organizations
Published by
New India Publishing Agency, 2025
ISBN 10: 8197719225
ISBN 13: 9788197719226
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Hardcover
Seller: Vedams eBooks (P) Ltd, New Delhi, India
Seller rating 4 out of 5 stars
Hardcover. Condition: New. Contents: 1. Introduction. 2. Review of literature. 3. Theoretical orientation. 4. Research setting. 5. Research methodology. 6. Results and discussion. 7. Summary and conclusion. 8. Bibliography. Communication plays a crucial role in facilitating production and shaping production behavior within a business ecosystem. In Indian agriculture, Farmer Producer Organizations (FPOs) have emerged as a new institutional arrangement for farmers, extending beyond the scale of individual holdings. The primary challenge in promoting such transformation and the metamorphosis of the farming community has been the lack of effective, planned, and sustained communication interventions. Entrepreneurial communication is essential for the survival and growth of any business ecosystem. This book examines the interplay between communication and entrepreneurship, which serves as the driving force behind the success of FPOs operating in Indian agriculture. Even small farmers today are eager to convert their products into marketable brands, targeting specific customers with tailored offerings of choice, preference, and utility. This book is expected to cater to a global audience that has been closely observing the significant changes in Agricultural Entrepreneurship and the reshaping of livelihoods for Indian farmers. Seller Inventory # 140027A