Seller: Books Puddle, New York, NY, U.S.A.
Condition: New. Seller Inventory # 26403065260
Seller: Majestic Books, Hounslow, United Kingdom
Condition: New. Seller Inventory # 410121843
Quantity: 4 available
Seller: Biblios, Frankfurt am main, HESSE, Germany
Condition: New. Seller Inventory # 18403065254
Seller: Books in my Basket, New Delhi, India
Hardcover. Condition: New. ISBN:9788197719226. Seller Inventory # 2429125
Seller: Vedams eBooks (P) Ltd, New Delhi, India
Hardcover. Condition: New. Contents: 1. Introduction. 2. Review of literature. 3. Theoretical orientation. 4. Research setting. 5. Research methodology. 6. Results and discussion. 7. Summary and conclusion. 8. Bibliography. Communication plays a crucial role in facilitating production and shaping production behavior within a business ecosystem. In Indian agriculture, Farmer Producer Organizations (FPOs) have emerged as a new institutional arrangement for farmers, extending beyond the scale of individual holdings. The primary challenge in promoting such transformation and the metamorphosis of the farming community has been the lack of effective, planned, and sustained communication interventions. Entrepreneurial communication is essential for the survival and growth of any business ecosystem. This book examines the interplay between communication and entrepreneurship, which serves as the driving force behind the success of FPOs operating in Indian agriculture. Even small farmers today are eager to convert their products into marketable brands, targeting specific customers with tailored offerings of choice, preference, and utility. This book is expected to cater to a global audience that has been closely observing the significant changes in Agricultural Entrepreneurship and the reshaping of livelihoods for Indian farmers. Seller Inventory # 140027A