Marketing of Telecom Services - Hardcover

Rao, K.Rama Mohan

 
9788183567183: Marketing of Telecom Services
Hardcover
ISBN 10: 8183567185 ISBN 13: 9788183567183
Publisher: Discovery Publishing House, 2011

Synopsis

Telecommunications brought many changes in the country ranging from industrial growth to enhancement of quality life of the people. Particularly after the entry of mobile telephony the growth of this sector is substantial. It could penetrate into rural areas and influence the lifestyles of rural India. The fixed line services though facing some problems due to the trend towards mobile, its role in the development can not be over emphasized. This book is based on a research work on fixed line telecom services. The book presents the organizational system of BSNL, its marketing approach and performance. It also presents the opinion of consumers as well as employees of the organization on the functionalities of the company and the place of fixed line service in the changing business scenario on the basis of an empirical study. This book is useful for the students of commerce, economics and management, researchers and the executives of telecom industry.

"synopsis" may belong to another edition of this title.

Publisher
Discovery Publishing House
Publication date
2011
Language
English
ISBN 10 
8183567185
ISBN 13 
9788183567183
Binding
Hardcover
Number of pages
300