Media in the Swirl - Hardcover

Ravi K Dr. Dhar

Hardcover

ISBN 10: 8182746531 ISBN 13: 9788182746534

Publisher: Pentagon Press, 2012

Synopsis

At no other point in human history has technology played so vital and all pervasive a role in every day private and public life as now. Though the limitations imposed by nature were overcome right from the time when the project of modernity got introduced, yet the birth of new technologies have busted even the limits of industrial technologies. The industrial age technologies suffered from the basic defect of producer-bias . Consequently, they were cast in the top-down mould with little regard for individual customer preferences. The new information and communication technologies broke the reliance on mass-based production systems and resurrected the model of individualized production. This marked a paradigm shift in the production, distribution and consumption patterns of products being delivered by the smart' technologies. In the world of media, it meant the end of mass media monopolization of the global and local public spheres. The alternative voices became more strident and eye-catching with the arrival of the new media. A large number of media users migrated from the older mass mediated public sphere to the cyberspace, the new public sphere created by the new media. This migration was accompanied by the drift of the advertisers and the marketers to the new public sphere, granting it the legitimacy that it required in the attention economy of the new millennium. Regulatory regimes followed which raised their own controversies.

About this title

Review

An intersting attempt to assess the changes which have impacted both media and society in fundamental ways in a number of local, national and media and global communities. It invites fascinating observations on media in transition, media and the knowledge society, media and development, media and the negotiation of identity and the quest for truth. --Jan Servaes, UNESCO chair of communication for sustainable social changes 9CSSC, University of Massachusetts, USA

Edition details

• Publisher: Pentagon Press
• Publication date: 2012
• Language: English
• ISBN 10: 8182746531
• ISBN 13: 9788182746534
• Binding: Hardcover
• Number of pages: 380