Synopsis
This work states that for retaining the consumer, the marketing fundamental needs to be sharpened on continuous basis using case studies, role plays, simulation, and projects.
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Case Studies in Marketing Management
Seller: Majestic Books, Hounslow, United Kingdom
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Condition: New. pp. xiv + 384. Seller Inventory # 7620948
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Case Studies in Marketing Management
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Condition: New. pp. xiv + 384 Acknowledgements. Seller Inventory # 18259713
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Case Studies in Marketing Management
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Case Studies in Marketing Management
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Pentagon Press, New Delhi, 2007
ISBN 10: 8182742900
ISBN 13: 9788182742901
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Hardcover. Condition: New. ISBN:9788182742901,384pp. Seller Inventory # 2076863