Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits - Hardcover

C.K. Prahalad

Hardcover

ISBN 10: 8177587765 ISBN 13: 9788177587760

Publisher: Dorling Kindersley Pvt Ltd, 2006

Synopsis

Explaining that the world's five billion poor make up the thefastest growing market in the world, Prahalad shows how this segment has vastuntapped buying power, and represents an enormous potential for companies wholearn how to serve this market by providing the poor with that they need.

About this title

About the Author

C.K. Prahalad is Harvey C. Fruehauf Professor of Business Administration and Professor of Corporate Strategy and International Business at the University of Michigan Business School. He is a globally recognized business consultant who has worked with senior management at many of the world's leading companies. Prahalad's groundbreaking article, "The End of Corporate Imperialism," won the 1998 McKinsey Prize as the year's best Harvard Business Review article. C. K. co-authored several important papers and articles, including "The Fortune at the Bottom of the Pyramid," which have helped launch a global movement towards private-sector solutions for global poverty. His research focuses on corporate strategy and the role of top management in diversified multinational corporations. With Gary Hamel, he co-authored the global business bestseller Competing for the Future.

Edition details

• Publisher: Dorling Kindersley Pvt Ltd
• Publication date: 2006
• Language: English
• ISBN 10: 8177587765
• ISBN 13: 9788177587760
• Binding: Hardcover
• Edition number: 1
• Number of pages: 432