Synopsis
High-Performance Interactive Marketing distils Chris Ryan's two-plus decades of making practical use of marketing technology. The book gives you both the high-level, big-picture strategy with chapters on: --Disintermediation and the Changing Role of Marketing and Sales --Bridging the Gap between Marketing and Sales --The Impact of Infomediaries and Portals --The New Communications Model --E-Branding and Positioning as well as chapters on the day-to-day tactical tools: --Creating and implementing Successful Web Events --Heuristic Marketing Techniques --Using Marketing Automation --Tactics for Interactive Television and, of course, much more. In brief: High-Performance Interactive Marketing that will help you market and sell more product and build stronger customer relationships more effectively and efficiently.
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About the Author
Chris Ryan is one of America's leading authorities on interactive and direct marketing. He's been responsible for major marketing successes in the software, e-commerce and financial services industries. He is Vice President, Worldwide Marketing, for Front range Solutions and has held executive marketing positions at such leading organisations as Group Works, Saligent Software, Sybase, PeopleSoft and Group 1 Software.
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