Synopsis
Good brand management is the route to getting a brand to work harder, make its proper mark and achieve success. Any brand-new or old-must be managed, nurtured, exploited and, when necessary, changed. Understanding Brands is for those who know that brand management is crucial but don't know how to go about it.
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Creating Success: Understanding Brands
Seller: Books in my Basket, New Delhi, India
Seller rating 5 out of 5 stars
Soft cover. Condition: New. ISBN:9788175543119. Seller Inventory # 2425483