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Synopsis
Book summary of services marketing the india perspective :text & readings services marketing: text and readings is an anthology of original works of corporate leaders from the indian services sector. In addition, a detailed section deals with the conceptual issues of services marketing.the organisation of the book is as follows:services marketing: conceptual issues understanding services phenomenon, role of services in economy, services characteristics and marketing implications, marketing mix in services: the traditional 4ps, extended marketing mix for services, differentiation strategies, demand management and productivity, services quality, services strategies.sector specific marketing: challenges and practices transportation and logistics services, financial services, information technology and communication services, media services, health care services, professional services, educational and extension services, public services
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Services Marketing
Seller: Basement Seller 101, Cincinnati, OH, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. Signed by author with an inscription. Like new copy with a slight tear on spine. Seller Inventory # 140902073