Mother Pious Lady: Making Sense of Every India - Softcover

Desai, Santosh

Softcover

ISBN 10: 8172238649 ISBN 13: 9788172238643

Publisher: HarperCollins India, 2015

Synopsis

A new India is visibly emerging from within the folds of its many pasts. This new India needs to be seen with new eyes, free from the baggage of yesterdays characterizations. This is exactly what Santosh Desai, one of India s best-known social commentators, does in this warm, affectionate and deliciously witty look at the changing urban Indian middle class. Writing as an insider, from personal experience, Desai cuts through the chaos and confusion of everyday India both yesterday and today, and suddenly, makes us see things clearly. Holding a mirror to our inner selves, Desai makes us see what drives us, what makes us tick, what makes our hearts beat, and how our mindsets and attitudes are changing, even as the past never quite leaves us. And Desai does so in short masterful essays, written with great humour and sensitivity. A big book about small things that truly matter.

About this title

About the Author:

One of India's best-known social commentators and advertising and marketing professionals, Santosh Desai is a columnist with several prominent publications. He writes extensively on media, popular culture, consumer markets and everyday life. He heads Future Brands, a branding services and consulting company, and was earlier the president of McCann Erickson India. Desai is a graduate in economics, and a postgraduate in management from IIM, Ahmedabad.

About this edition

• Publisher: HarperCollins India
• Publication date: 2015
• ISBN 10: 8172238649
• ISBN 13: 9788172238643
• Binding: Paperback
• Number of pages: 400