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Consumer Behaviour
Published by
Discovery Publishing House, 1999
ISBN 10: 817141477X
ISBN 13: 9788171414772
New
Softcover
Seller: Majestic Books, Hounslow, United Kingdom
Seller rating 4 out of 5 stars
Condition: New. Print on Demand pp. vi + 263 Illus., Map. Seller Inventory # 7816000
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Consumer Behaviour
Published by
Discovery Publishing House DPH, 1999
ISBN 10: 817141477X
ISBN 13: 9788171414772
New
Softcover
Seller: Books Puddle, New York, NY, U.S.A.
Seller rating 4 out of 5 stars
Condition: New. pp. vi + 263, Map. Seller Inventory # 2664671
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Consumer Behaviour (Reprint)
Published by
Discovery Publishing House, New Delhi, 2010
ISBN 10: 817141477X
ISBN 13: 9788171414772
New
Hardcover
Seller: Books in my Basket, New Delhi, India
Seller rating 5 out of 5 stars
Hardcover. Condition: New. ISBN:9788171414772,272pp. Seller Inventory # 2306931
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Consumer Behaviour
Published by
Discovery Publishing House, 1999
ISBN 10: 817141477X
ISBN 13: 9788171414772
New
Softcover
Seller: Biblios, Frankfurt am main, HESSE, Germany
Seller rating 4 out of 5 stars
Condition: New. PRINT ON DEMAND pp. vi + 263. Seller Inventory # 1864661
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Consumer Behaviour
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 5 out of 5 stars
HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # L2-9788171414772
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£ 87.57
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Consumer Behaviour
Published by
Discovery Publishing House, 1999
ISBN 10: 817141477X
ISBN 13: 9788171414772
New
Softcover
Seller: California Books, Miami, FL, U.S.A.
Seller rating 4 out of 5 stars
Condition: New. Seller Inventory # I-9788171414772
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Consumer Behaviour (Hardcover)
Published by
Discovery Publishing House, New Delhi, 2026
ISBN 10: 817141477X
ISBN 13: 9788171414772
New
Hardcover
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: new. Hardcover. Marketing Management is among the most dynamic of the business functions. On the one hand it reflects the ever changing market place and the constant evolution of customer preferences and buying habits, and of competition. On the other hand, it grows continually in sophistication and complexity as developments in management science are applied to the work of the Marketing Manager. If he or she is to be a true management professional, the marketing person must stay informed about these developments. An understanding of the economic, psychological and sociological characteristics of the consumers and their motives, attitudes, cognitions and personalities can help to discover new market opportunities, to provide a sharper segmentation of the market and a meaningful product diversification and to formulate marketing strategies based on consumer response as a major variable. A consumer gives much importance to the product offering of the firm rather than what the product really offered to him. Thus the knowledge of consumer behaviour makes it simple to analyse the market and plan appropriate strategies. The special feature of this book is that it covers all behavioural aspects of rural and urban consumers. It also emphasises on consumer buying motives, consumer buying decision, Brand loyalty, Dealer's views, etc. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9788171414772
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Consumer Behaviour (Hardcover)
Published by
Discovery Publishing House, New Delhi, 2026
ISBN 10: 817141477X
ISBN 13: 9788171414772
New
Hardcover
Seller: CitiRetail, Stevenage, United Kingdom
Seller rating 5 out of 5 stars
Hardcover. Condition: new. Hardcover. Marketing Management is among the most dynamic of the business functions. On the one hand it reflects the ever changing market place and the constant evolution of customer preferences and buying habits, and of competition. On the other hand, it grows continually in sophistication and complexity as developments in management science are applied to the work of the Marketing Manager. If he or she is to be a true management professional, the marketing person must stay informed about these developments. An understanding of the economic, psychological and sociological characteristics of the consumers and their motives, attitudes, cognitions and personalities can help to discover new market opportunities, to provide a sharper segmentation of the market and a meaningful product diversification and to formulate marketing strategies based on consumer response as a major variable. A consumer gives much importance to the product offering of the firm rather than what the product really offered to him. Thus the knowledge of consumer behaviour makes it simple to analyse the market and plan appropriate strategies. The special feature of this book is that it covers all behavioural aspects of rural and urban consumers. It also emphasises on consumer buying motives, consumer buying decision, Brand loyalty, Dealer's views, etc. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9788171414772
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Consumer Behaviour (Hardcover)
Published by
Discovery Publishing House, New Delhi, 2026
ISBN 10: 817141477X
ISBN 13: 9788171414772
New
Hardcover
Seller: AussieBookSeller, Truganina, VIC, Australia
Seller rating 5 out of 5 stars
Hardcover. Condition: new. Hardcover. Marketing Management is among the most dynamic of the business functions. On the one hand it reflects the ever changing market place and the constant evolution of customer preferences and buying habits, and of competition. On the other hand, it grows continually in sophistication and complexity as developments in management science are applied to the work of the Marketing Manager. If he or she is to be a true management professional, the marketing person must stay informed about these developments. An understanding of the economic, psychological and sociological characteristics of the consumers and their motives, attitudes, cognitions and personalities can help to discover new market opportunities, to provide a sharper segmentation of the market and a meaningful product diversification and to formulate marketing strategies based on consumer response as a major variable. A consumer gives much importance to the product offering of the firm rather than what the product really offered to him. Thus the knowledge of consumer behaviour makes it simple to analyse the market and plan appropriate strategies. The special feature of this book is that it covers all behavioural aspects of rural and urban consumers. It also emphasises on consumer buying motives, consumer buying decision, Brand loyalty, Dealer's views, etc. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Seller Inventory # 9788171414772
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£ 130.41
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Consumer Behaviour
Seller: AHA-BUCH GmbH, Einbeck, Germany
Seller rating 5 out of 5 stars
Buch. Condition: Neu. Neuware. Seller Inventory # 9788171414772