Items related to Sales Management : Analysis & Decision Making
Synopsis
Packaged in the same, extremely popular framework of the two prior editions, this market leader continues to set the standard in sales management texts with its up-to-the-minute coverage of the trends and issues of the dynamic sales field, equipping students with a strong sales foundation and the innovative skills needed for 21st century selling. On the cutting edge of today's industry, this new edition emphasises such emerging trends as teamwork within the sales organisation, international issues and cultural diversity, ethics and relationship-oriented sales, and the productivity available with new technologies and quality improvement programs, thoroughly integrating the topics throughout the text. Contents same as US/UK editions.
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