Items related to Cracking the Creativity Code: Zoom in/Zoom out/Zoom...

Cracking the Creativity Code: Zoom in/Zoom out/Zoom in Framework for Creativity Fun and Success - Softcover

Arie Ruttenberg; Shlomo Maital

 
9788126940769: Cracking the Creativity Code: Zoom in/Zoom out/Zoom in Framework for Creativity Fun and Success
Softcover
ISBN 10: 812694076X ISBN 13: 9788126940769
Publisher: Atlantic Publishers & Distributors, 2024

Synopsis

I once tried to eat porridge with my mother's hairbrush.

It wasn't a great idea, but it was a creative new choice. And it could be great for pasta lovers who have trouble winding the pasta around their forks.

Welcome to the
imagination elevator
that will take you to the 998th floor of the 55 floor building!

Confused ? Don't be.

Because everything can have many alternatives, an infinite number—you need to only imagine them. And this book will help you do precisely that.

The book breaks the conventional definition of creativity—a skill that is unorthodox, new, or that which cannot be taught. Instead, the authors argue that

creativity, like a hero,
is largely made and not born.

The technique they prescribe is simple; its scope, fantastic!

"synopsis" may belong to another edition of this title.

Publisher
Atlantic Publishers & Distributors
Publication date
2024
ISBN 10 
812694076X
ISBN 13 
9788126940769
Binding
Paperback
Number of pages
266