The aim of this book is to present the theory and practice of strategic management in a concise form, with particular emphasis on effective and responsive strategy-making processes. The scope is comprehensive and research-based and yet presents the content in an accessible manner, ready to be applied in management practice. The book presents conventional and newer tools for practical strategy analysis and considers the associated strategy process expressed in an integrative strategy model, where strategic responsiveness is a necessary precursor for organisational adaption.
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Dr I Narsis, M.Com, M.Phil, MBA, MA, M.Ed, PGDCA, PhD is an Assistant Professor & Research Advisor, PG Research Department of Commerce in Government Arts College, Tiruchirappalli, Tamil Nadu. R Vani, M.Com, M.Phil, MBA, DEO, DE.Com is an Assistant Professor in Commerce in Shrimati Indira Gandhi College, Trichy. She obtained her M.Phil and PG degree in Commerce from Shrimati Indira Gandhi College, Trichy.
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