Synopsis
1. Understanding Marketing Fundamentals 2. The Dynamic Marketing Environment 3. Strategic Planning 4. Marketing Information System and Marketing Research 5. Market Demand and Sales Forecasting 6. Consumer Behaviour 7. Market Segmentation 8. Differentiation and Positioning 9. Planning for New Products and Services 10. Product Life Cycle 11. Product Lines, Branding, Packaging and Other Product Features 12. Price 13. Marketing Channels 14. Retailing, Wholesaling and Franchising 15. Physical Distribution 16. Promotional Decisions 17. Advertising, Sales Promotion and Public Relations 18. Sales Management 19. Personal Selling 20. Competitor Analysis 21. Marketing in Services Sector 22. Industrial Marketing 23. International Marketing 24. Consumerism and Social Responsibility of Marketing 25. Rural Marketing 26. Marketing Organisation and Marketing Control 27. Real Time Marketing
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A Practical Approach to Marketing Management
Published by
Atlantic Publishers and Distributors, 2005
ISBN 10: 8126905808
ISBN 13: 9788126905805
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A Practical Approach to Marketing Management
Published by
Atlantic Publishers and Distributors, 2005
ISBN 10: 8126905808
ISBN 13: 9788126905805
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A Practical Approach to Marketing Management
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Atlantic Publishers and Distributors, 2005
ISBN 10: 8126905808
ISBN 13: 9788126905805
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A Practical Approach To Marketing Management
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