1. Introduction to Sales Management 2. Salesmanship 3. Personal Selling 4. The Effective Sales Manager 5. Sales Organisation 6. Implications of Marketing Policies on Sales 7. Relations of Sales Department 8. Market Demand and Sales Forecasting 9. Planning for the Sales Personnel 10. Recruitment and Selection of Salespersons 11. Planning Sales Training Programme 12. Executing and Evaluating Sales Training Programmes 13. Motivating the Sales Force 14. Compensating Sales Personnel 15. Reimbursement of Sales Expenses 16. Sales Meetings and Sales Contests 17. Performance Evaluation 18. Sales Budget 19. Quotas 20. Sales Territories 21. Sales Control and Analysis
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