BIG DATA BIG ANALYTICS: EMERGING BUSINESS INTELLIGENCE AND ANALYTIC TRENDS FOR TODAYS BUSINESSES - Softcover

MICHELE CHAMBERS, AMBIGA DHIRA

Softcover

ISBN 10: 8126544694 ISBN 13: 9788126544691

Publisher: MICHAEL MINELLI, MICHELE CHAMBERS, AMBIGA DHIRAJ, 2013

Synopsis

Please Read Notes: Brand New, International Softcover Edition, Printed in black and white pages, minor self wear on the cover or pages, Sale restriction may be printed on the book, but Book name, contents, and author are exactly same as Hardcover Edition. Fast delivery through DHL/FedEx express.

About this title

From the Back Cover

Praise for Big Data, Big Analytics

"The perfect amount of detail, told in a way that provides insight into an ever–changing business landscape with real–world application no matter your area of expertise."
Frank Blake, Chairman and CEO, The Home Depot

"Big Data is like a giant pile of puzzle pieces. And once brought together into context . . . the unfolding picture enables smarter action and ultimately better business outcomes. This is a timely and well–written book for business and IT executives to get up to speed on the Big Data world!"
Jeff Jonas, IBM Fellow and Chief Scientist, IBM Entity Analytics

"Big Data impacts all of us, and this book is a well–written compilation of what you need to get started. Michael and his team capture the essence of Big Data in an easy–to–digest fashion that should be shared with your entire executive team."
Mike Blake, CIO, Hyatt

"Every day, companies create enormous quantities of data from various disparate sources websites, sales teams, social media, digital pictures and multimedia, transactional records, etc. This book is essential for business and IT executives to begin to get their arms around ′Big Data′ and how it will change the competitive business landscape."
Joe Choti, CTO, Major League Baseball Advanced Media

"Big Data is transforming the modern business world. It dictates how banks grant loans, how hedge funds make trades, and much else. Big Data, Big Analytics gives readers a clear explanation of everything they need to know, from what Big Data is to the technology and how it should be used."
Anthony Goldbloom, founder and CEO, Kaggle

"As a professor of customer intelligence, this book will help my students understand the multidisciplinary nature of Big Data and how to solve problems, better serve customers, and make their companies smarter. Highly recommended reading!"
Tony Branda, a founder of Pace University′s Customer Intelligence MS Program

About the Author

Considered one of the top sales and marketing executives in the business analytics space, MICHAEL MINELLI is Vice President, Information Services, for MasterCard Advisors. The majority of his sixteen years of analytics industry experience was at SAS, where he spent over eleven years helping clients with large–scale analytic projects related to marketing, risk, supply chain, and finance.

MICHELE CHAMBERS is currently in the Big Data Analytics startup world and was formerly the General Manager & Vice President of Big Data Analytics at IBM, where her team was responsible for working with customers to fully exploit the IBM Big Data Platform.

AMBIGA DHIRAJ is the Head of Client Delivery for Mu Sigma, where she leads their delivery teams to solve high–impact business problems in the areas of marketing, supply chain, and risk analytics for market–leading companies across multiple verticals.

Edition details

• Publisher: MICHAEL MINELLI, MICHELE CHAMBERS, AMBIGA DHIRAJ
• Publication date: 2013
• ISBN 10: 8126544694
• ISBN 13: 9788126544691
• Binding: Paperback
• Language: English