Business Analytics: An Application Focus - Softcover

P. H. Rao

Softcover

ISBN 10: 8120348192 ISBN 13: 9788120348196

Publisher: Prentice-Hall of India Pvt.Ltd, 2013

Synopsis

Business analytics refers to different approaches for modelling and arriving at assessing and predicting risk, predicting market preferences, project feasibility, customer segmentation, inherent and underlying dimensions in consumer preferences, factors leading to probability of purchase, preferred segments in the financial and credit card industry, and the probability of attrition in large organisations.

The range of modelling and other analytical approaches which constitute business analytical applications in Indian industry today include:

• Determining which attributes in a product are considered significant by the market and which are found to be significantly satisfactory—Gap Analysis.
• Analytical modelling by factor and cluster analysis.
• Analytical modelling by logistics regression and discriminant analysis.
• Segmentation of the primary target market by heuristic modelling, such as RFM (recency, frequency, monetary) analysis.
• Segmentation of the target market based on large databases using Decision Tree approaches such as CHAID (Chi-square Automatic Interaction Detection) and other classification and regression trees.
• Determining linkages between unobserved constructs such as customer satisfaction and factors leading to it, using structural equation modelling (SEM).
• Determining relative preferences in consumer perceptions by conjoint analysis.
  
  The author discusses these analytical approaches in a classroom teaching format. The book first discusses all important concepts, before discussing case studies that emulate real-life managerial situations.
  
  This textbook is designed to serve the needs of management students for a course in business analytics.

About this title

About the Author

Purba Halady Rao is a Fellow in Management from IIM Calcutta, 1976. Currently, she is a Visiting Faculty at Indian Institute of Management Ahmedabad, Indian Institute of Management Ranchi, and Great Lakes Institute of Management Chennai. Her research experience encompasses environmental sustainability, green supply chain management, climate change and water management initiatives in corporate organizations. She has published a number of research papers in International refereed journals including International Journal of Operations and Productions Management, International Journal of Climate Change Strategies and Management, Journal of Cleaner Production, Journal of Entrepreneurship, Business Strategy and Environment, and Journal of Asia Business Studies. She has also authored books titled Greening the Supply Chain—A Guide for Asian Managers (Sage, 2008) and Predictive Modelling in Strategic Marketing (PHI  Learning,  2008).

Edition details

• Publisher: Prentice-Hall of India Pvt.Ltd
• Publication date: 2013
• Language: English
• ISBN 10: 8120348192
• ISBN 13: 9788120348196
• Binding: Paperback
• Number of pages: 256