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Synopsis
Consumer behaviour is more than buying things. This book embraces the study of how having (or not having) things affects our lives and how our possessions influence the way we feel about ourselves and about each other - our state of being. This book explains Wheel of Consumer Behavior to underscore the complex and often inseparable interrelationships between the individual consumer and his or her social realities. In addition to understanding why people buy things, this book also appreciates how products, services, and consumption activites contribute to broader social work. The author Michael R solomon is professor of Marketing and Director of the Center for Consumer Research in the Haub School of Business at Saint Joseph´s university in Philadelphia. He is also Professor of Consumer Behavior at the Manchestor School of Business, The University of Manchestor, United Kingdom.
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Consumer Behavior-Buying, Having Being
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Phi Learning Pvt. Ltd-New Delhi, 2011
ISBN 10: 812034281X
ISBN 13: 9788120342811
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Consumer Behavior-Buying, Having Being
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paperback. Condition: Very Good. Consumer Behavior-Buying, Having Being This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9788120342811
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Consumer Behavior-Buying, Having Being
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paperback. Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9788120342811
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Consumer Behavior- Buying, Having and Being 9th Edition
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Eastern Economy Edition, USA, 2011
ISBN 10: 812034281X
ISBN 13: 9788120342811
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Softcover. Condition: Good. Ninth Edition. Text appears to have multiple markings. Cover has some wear and corner bumps. Spine is in good condition. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 812034281X. ISBN/EAN: 9788120342811. Pictures of this item not already displayed here available upon request. Inventory No: 1561038393. Seller Inventory # 1561038393
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Consumer Behavior-Buying, Having Being Michael R. Solomon
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Eastern Economy Edition, 2011
ISBN 10: 812034281X
ISBN 13: 9788120342811
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Consumer Behavior-Buying, Having Being
Published by
Phi Learning Pvt. Ltd-New Delhi, 2011
ISBN 10: 812034281X
ISBN 13: 9788120342811
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Consumer Behavior-Buying, Having Being
Published by
Eastern Economy Edition, 2011
ISBN 10: 812034281X
ISBN 13: 9788120342811
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paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_432642728
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