Synopsis
Contents are same as US/UK editions. Designed for the introductory courses in Operations Management at both the BBA and MBA levels, this textbook, while still covering the standard core operations concepts and tools, presents every topic from a cross-functional business perspective-not from a functional perspective focused entirely on operations management. The authors emphasize two major themes. First, the OM function must add value to the product or service in order to accomplish customer's satisfaction. Second, the operations issues must be effectively integrated across all functional areas to deliver the combination of service and manufactured value required to satisfy customers. The book's organization reflects the business context of operations. It discusses how the decision-making tools and models are typically used in business decisions. Modern coverage of e-commerce and e-business has been thoroughly integrated throughout the book. The strategic importance of supply chain configuration is emphasized. Real-world examples from both service-intensive and manufacturing-intensive businesses contain information about management practices.
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