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Advertising Principles and Practice(Chinese Edition) - Softcover

 
9787811232899: Advertising Principles and Practice(Chinese Edition)

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ZHANG LI JUAN
ISBN 10: 7811232898 ISBN 13: 9787811232899
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paperback. Condition: New. Language:Chinese.Pages Number: 305 Publisher: Tsinghua University Press Pub. Date :2008-6-1. Contents: Introduction Chapter 1 advertising 1.1 advertising 1.2 advertising concept and elements of the function and role of advertising 1.3 1.4 Advertising and classified the relationship between the related disciplines of advertising history and development 1.5 Summary of key concepts to discuss the case after-school thinking and practice training application Chapter 2 ads psychological analysis 2. Seller Inventory # L65336

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