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Advertising Principles and Practice(Chinese Edition)
Published by
Tsinghua University Press Pub. Date :2008-6-1, 2008
ISBN 10: 7811232898
ISBN 13: 9787811232899
New
paperback
Seller: liu xing, Nanjing, JS, China
Seller rating 5 out of 5 stars
paperback. Condition: New. Language:Chinese.Pages Number: 305 Publisher: Tsinghua University Press Pub. Date :2008-6-1. Contents: Introduction Chapter 1 advertising 1.1 advertising 1.2 advertising concept and elements of the function and role of advertising 1.3 1.4 Advertising and classified the relationship between the related disciplines of advertising history and development 1.5 Summary of key concepts to discuss the case after-school thinking and practice training application Chapter 2 ads psychological analysis 2. Seller Inventory # L65336