Essentials of Contemporary Advertising (English)(Chinese Edition) - Softcover

(MEI) A LUN SI (Arens , W.F.) , (MEI) XIE FU (Schaefer ,

 
9787811221596: Essentials of Contemporary Advertising (English)(Chinese Edition)

Synopsis

Language:English.No Binding.publisher:Dongbei University Press Pub. Date :2008-03-01.description:Publisher: Dongbei University Press Pub. Date :2008-03-01. The book is the field of advertising one of the best-selling textbook. theoretical front. the typical case. professional informative. By integration of advertising. communications. marketing

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