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Mass Communication Experiment (English Version) (Original English Series) (Journalism and Communication Studies Classics) - Softcover
Synopsis
This book is mainly about Hovland's research on communication and persuasion as well as the persuasive skills and methods. His has made major contributions to the establishment of communication sciences, one is that he introduced the psychological experiment method to communication studies, the other is that he revealed the conditions and complexity for the produce of communication effects, which played a significant role in denying the early ""Bullet Theory"" views.
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Mass Communication Experiment (English Edition)(Chinese Edition)
Published by
Communication University of China Press, 2015
ISBN 10: 7565713872
ISBN 13: 9787565713873
New
paperback
Seller: liu xing, Nanjing, JS, China
Seller rating 5 out of 5 stars
paperback. Condition: New. Language:Chinese.Paperback. Pub Date: 2015-7-1 Pages: 345 Publisher: Communication University of China Press. Journalism and Communication English original classic series Series: Mass Communication Experiment (English) is mainly for communication and Hovland convince. persuade and convince the research capabilities of the method for establishing communication has made some contribution. Hovland for the most outstanding contribution to the communication. one is the Communication Research psych. Seller Inventory # CY018103