Items related to Consumer Behavior (Fifth Edition)(Chinese Edition)
Synopsis
Language:Chinese.Paperback. Pub Date: 2016-1-1 Pages: 253 Publisher: Dongbei University of Finance and Economics Press. LLC The book is divided into factors that influence consumer behavior personal factors. environmental factors. and marketing aspects of the three factors. its structure and content It is to focus on these aspects of. Specifically. after the book illustrate the importance of consumer behavior. analysis of consumer purchase decisions from the start. all-round analysis of many factors that influence consumer buying behavior and purchasing decisions. The first is the personal factors influence consumer behavior. including the needs and motivations of consumers perception of the consumer. the consumer study. the attitude of consumers and consumer personality. self-awareness. lifestyle and other consumer purchase behavior impact; followed by environmental factors...
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Consumer Behavior (Fifth Edition)(Chinese Edition)
Published by
Dongbei University of Finance and Economics Press, 2016
ISBN 10: 756542224X
ISBN 13: 9787565422249
New
paperback
Seller: liu xing, Nanjing, JS, China
Seller rating 5 out of 5 stars
paperback. Condition: New. Language:Chinese.Paperback. Pub Date: 2016-1-1 Pages: 253 Publisher: Dongbei University of Finance and Economics Press. LLC The book is divided into factors that influence consumer behavior personal factors. environmental factors. and marketing aspects of the three factors. its structure and content It is to focus on these aspects of. Specifically. after the book illustrate the importance of consumer behavior. analysis of consumer purchase decisions from the start. all-round analysis of many . Seller Inventory # CY009534