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Marketing: project-oriented task-driven (2nd Edition) Higher Vocational Education Economic Management textbook series(Chinese Edition) - Softcover

 
9787564151102: Marketing: project-oriented task-driven (2nd Edition) Higher Vocational Education Economic Management textbook series(Chinese Edition)

Synopsis

Pub Date: 2014-08-01 Pages: 307 Language: Chinese Publisher: Southeast University Press The reprint without changing the core premise of marketing theory. knowledge of the content of the original book and the framework of the local adjustment; in the overall design the concept of project-oriented. task-driven. the starting point for teaching mode. increasing the boot case. training and other aspects of the project in each task. According to thoroughly publicize the theory. practice enough. case synchronization. training place principle. in content and form of the breakthroughs and innovations than the original books have more emphasis on the cultivation of students' operation ability and innovation ability. Marketing: project-oriented task-driven (2nd Edition) Higher Vocational Education Economic Management textbook series book by process-oriented marketing efforts. the mark...

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