Synopsis
This book systematically elaborates on the fundamentals of Direct Marketing, scientifically defines direct sellings difference and relation with relevant concepts, analyzes the cause of formation of direct selling and its development trend, introduces the sales strategy, sales method and characteri
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Direct marketing management textbook series: Introduction to direct marketing (2)(Chinese Edition)
Published by
Southeast University Press, 2012
ISBN 10: 7564133775
ISBN 13: 9787564133771
New
paperback
Seller: liu xing, Nanjing, JS, China
Seller rating 5 out of 5 stars
paperback. Condition: New. Paperback Pages Number: 337 Language: Chinese. Direct marketing management textbook series: Direct Introduction (2nd Edition) systematic exposition of the basic principles of direct marketing school; scientific definition of direct marketing and related concepts. differences and linkages; analysis direct reasons for the formation and development trends; direct sales strategies. marketing methods. and characteristics of management; application of economic theory to explain the laws governing t. Seller Inventory # N90041