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Language:Chinese.paperback.Pub Date:2022-12-01.publisher:Capital University of Economics and Business Press.description:Paperback. Pub Date: 2022-12-01 Publisher: Capital University of Economics and Business Press In the era of economic globalization. brands have become the commanding heights of global economic and technological competition. The level of brand value d
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Research on brand value evaluation method based on multi-source data(Chinese Edition)
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Capital University of Economics and Business Press, 2022
ISBN 10: 7563834230
ISBN 13: 9787563834235
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Seller: liu xing, Nanjing, JS, China
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paperback. Condition: New. Language:Chinese.Paperback. Pub Date: 2022-12-01 Publisher: Capital University of Economics and Business Press In the era of economic globalization. brands have become the commanding heights of global economic and technological competition. The level of brand value determines the position of different countries in the global industrial value chain. The higher the value of a brand. the stronger its leading force on the value chain. Therefore. enhancing the competitiveness of domestic brands ha. Seller Inventory # NY021208