Economics and Management core courses Universities classic textbook series Marketing : Consumer Behavior ( revised 4th edition )(Chinese Edition) - Softcover

Softcover

ISBN 10: 7563809635 ISBN 13: 9787563809639

Synopsis

Paperback. Pub Date :2012-06-01 Pages: 361 Language: Chinese Publisher: Capital Economic and Trade University Press ' Higher Economics and Management core courses classic textbook series Marketing : Consumer Behavior ( revised 4th edition ) reasonable arrangements for psychology and sociology theme themes broader concept of consumer behavior . Breaking the mere purchase of the scope. expanded to a series of acquisition. use and disposal decisions. read the core courses of Economics and Management colleges classic textbook series Marketing : Consumer Behavior ( revised 4th edition ) master the discipline of consumer behavior in the forefront of contemporary themes and practical applications . Described in the consumer behavior research . there are two main methods . consumption and treatment decisions . the latter mainly from sociological and anthropological research methods....

Edition details

• Language: Chinese
• ISBN 10: 7563809635
• ISBN 13: 9787563809639
• Binding: Paperback