Research on Brand Governance Based on Stakeholders(Chinese Edition) - Softcover

WANG YAN YONG , SU YI TING

 
9787519609801: Research on Brand Governance Based on Stakeholders(Chinese Edition)

Synopsis

Language:Chinese.paperback.Pub Date:2022-01-01.publisher:Economic Daily Press.description:Paperback.Pub Date:2022-01-01 Publisher:Economic Daily Press With the continuous strengthening of the buyer's market trend around the world. the focus of inter-company competition has shifted from product to brand. and building a good brand image has

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