Advanced Database Marketing: Internet era continue to improve the new method and practice of customer lifetime value(Chinese Edition) - Softcover
Synopsis
Language:Chinese.Pub Date: 2014-10-01 Publisher: Enterprise Management Press Internet era. with the rapid development of new technologies. emerging technologies. and new low-cost source of customer data. database marketing is being turned upside down occurs. Database marketers are faced every day with new opportunities and challenges every day in the effort to learn and focus on new methods and techniques used for competitive advantage. these methods and techniques are: data preprocessing recommendation engine text mining mobile marketing Bayesian network display ad targeting quantile regression paid search advertising social media integrated learning management rules-based learning dynamic customers optimize direct marketing book chapters within the nonprofit sector by the world's leading experts in relevant fields of writing. designed to make the business community and aca...
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Advanced Database Marketing: Internet era continue to improve the new method and practice of customer lifetime value(Chinese Edition)
Published by
Enterprise Management Press, 2014
ISBN 10: 7516409413
ISBN 13: 9787516409411
New
paperback
Seller: liu xing, Nanjing, JS, China
Seller rating 5 out of 5 stars
paperback. Condition: New. Language:Chinese.Pub Date: 2014-10-01 Publisher: Enterprise Management Press Internet era. with the rapid development of new technologies. emerging technologies. and new low-cost source of customer data. database marketing is being turned upside down occurs. Database marketers are faced every day with new opportunities and challenges every day in the effort to learn and focus on new methods and techniques used for competitive advantage. these methods and techniques are: data preprocessing rec. Seller Inventory # CP022459