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品牌交互化设计(UX\UI设计完全指导手册)/国际新媒体艺术教程系列 - Softcover

 
9787515347936: 品牌交互化设计(UX\UI设计完全指导手册)/国际新媒体艺术教程系列

Synopsis

数字化交互在顾客品牌体验的过程中扮演着关键的角色。然而,公司网站和线上商店仅仅是交互式品牌形象的一部分。移动端应用在当今社会的重要程度是前所未有。而交互式接触点和广告牌更是随处可见,如今,界面即品牌。
这份实用指南将引导你通过五个关键阶段走完品牌设计流程:发现一类人群;定义一套行动计划;设计一个界面;发表一个优质产品;以及向市场传播设计。大量的文件和图表将会向读者展示如何为各种项目建构一个坚实的框架,从而在严格遵循品牌战略的同时,保持着包容变化和创意的灵活性。
《品牌交互化设计(UX\UI设计完全指导手册)/国际新媒体艺术教程系列》既见多识广,叉注重实际,还附有大量真实案例、案例研究,以及对杰出品牌和交互事务所专家的访谈。这部生动的作品是交互式品牌设计中所有参与者的必读读物。

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[ YING ] JIA WEN AN BU LUO SI . BAO LUO HA LI SI ZHU
ISBN 10: 7515347937 ISBN 13: 9787515347936
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paperback. Condition: New. Paperback. Pub Date: 2017-10-01 Pages: $number Language: Chinese Publisher: Chinese Youth Press This topic is the introduction of copyright. the book is divided into five parts. the first chapter is a historical background. detailed overview of layout design basics The second chapter is a systematic research focus on the theoretical principles and practical applications. the third chapter of the formation of grid. detailed classification . Seller Inventory # DP011006

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