Language:Chinese.SoftCover.Pub Date:2015-9-1.publisher:Intellectual Property Press.description:Paperback. Pub Date: 2015-9-1 Pages: 141 Publisher: China Intellectual Property Press current multinational big but not strong. the Chinese lack of truly international competitiveness of the global brand. How to build China's global brands create str
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Seller: liu xing, Nanjing, JS, China
paperback. Condition: New. Language:Chinese.Paperback. Pub Date: 2015-9-1 Pages: 141 Publisher: China Intellectual Property Press current multinational big but not strong. the Chinese lack of truly international competitiveness of the global brand. How to build China's global brands create strong corporate brand is more important than just build star brands. Yang Weng compiled the brand Stakeholder Perspective. the main content: the existing literature the company's brand is reviewed; raised the company's brand concept. Seller Inventory # CY008946