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Marketing Management: Theory and Applications (2nd Edition) Colleges and Universities second five planning materials(Chinese Edition) - Softcover
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Pub Date: 2014-08-01 Pages: 301 Language: Chinese Publisher: Beijing University of Aeronautics and Astronautics Press Marketing Management: Theory and Applications (2nd Edition) Colleges and Universities Twelfth Five Year Plan textbook is the kind of business administration Marketing Basics Tutorial. according to the Business Administration core curriculum - teaching basic marketing requirements of writing. Business Administration in accordance with the training objectives applied talents. this book is more comprehensive introduction to the basic theory and practical applications of marketing to a large number of practical problems in marketing and supporting marketing case confirmed the correctness of the basic theory and advanced. The book consists of 14 chapters. each introduced marketing and related concepts. elaborated marketing environment and market analysis. consumer...
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Marketing Management: Theory and Applications (2nd Edition) Colleges and Universities second five planning materials(Chinese Edition)
Seller: liu xing, Nanjing, JS, China
Seller rating 5 out of 5 stars
paperback. Condition: New. Pub Date: 2014-08-01 Pages: 301 Language: Chinese Publisher: Beijing University of Aeronautics and Astronautics Press Marketing Management: Theory and Applications (2nd Edition) Colleges and Universities Twelfth Five Year Plan textbook is the kind of business administration Marketing Basics Tutorial. according to the Business Administration core curriculum - teaching basic marketing requirements of writing. Business Administration in accordance with the training objectives applied talents. th. Seller Inventory # BZ031466