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Higher education second five planning materials (Vocational Education) project based tutorial services marketing(Chinese Edition) - Softcover
Synopsis
Language:Chinese.Paperback. Pub Date: 2014-11-1 Pages: 200 Publisher: China Electric Power Press book for higher education second five planning materials (Vocational Education). Service-oriented marketing programs tutorial consists of 11 projects. an overview of the main contents of the service marketing. service purchase behavior analysis. market segmentation and positioning services. service pricing. service channel strategy. product strategy. service. service marketing strategy. service personnel internal marketing. service physical evidence. quality of service management. service failures and remedies. Each item comes with learning objectives. import case. the classic case analysis and training topics.
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Higher education second five planning materials (Vocational Education) project based tutorial services marketing(Chinese Edition)
Published by
China Electric Power Press, 2014
ISBN 10: 7512365411
ISBN 13: 9787512365414
New
paperback
Seller: liu xing, Nanjing, JS, China
Seller rating 5 out of 5 stars
paperback. Condition: New. Language:Chinese.Paperback. Pub Date: 2014-11-1 Pages: 200 Publisher: China Electric Power Press book for higher education second five planning materials (Vocational Education). Service-oriented marketing programs tutorial consists of 11 projects. an overview of the main contents of the service marketing. service purchase behavior analysis. market segmentation and positioning services. service pricing. service channel strategy. product strategy. service. service marketing strategy. service pe. Seller Inventory # CQ067117