Introduction to e-business e-commerce colleges textbook series(Chinese Edition) - Softcover

Softcover

ISBN 10: 7512116802 ISBN 13: 9787512116801

Synopsis

Paperback. Pub Date :2013-11-01 Pages: 338 Language: Chinese Publisher: Tsinghua University Press . Introduction to e-business e-commerce colleges textbook series The combination of a large number of cases comprehensive and systematic introduction to the basic theory of all aspects of e-commerce . knowledge . skills and practice . according to the e-commerce e-commerce professional and non- professional beginner college students of the characteristics of the knowledge system has been re- sort . The book is divided into three . 11. is the first concrete foundation piece . including an overview of the theoretical foundation of e-commerce . e-commerce ; The second piece of e-commerce business models . including e-commerce business models. emerging e-commerce model. mobile e-commerce ; third supporting environment for e-commerce articles . including e-commerce security and risk ...

Edition details

• Language: Chinese
• ISBN 10: 7512116802
• ISBN 13: 9787512116801
• Binding: Paperback