The Research Report on Image Crisis Response (2013-2014)(Chinese Edition) - Softcover

 
9787509759691: The Research Report on Image Crisis Response (2013-2014)(Chinese Edition)

Synopsis

Pub Date: 2014-06-01 Pages: 585 Language: Chinese Publisher: Social Science Documentation Publishing House image crisis response Blue Book: image crisis response study (2013-2014) (2014 edition). Introduction: image crisis many risk factors involving complex areas. risk factors with the times. but also the close interaction between risk items. Image crisis of judges. based on different evaluation basis points and the scale of the image crisis judged the results have differences. These both lead to the difficulty of image crisis research has led to the image of the crisis response hardships. Image crisis mainly from the main internal problems. the external communication. and the cumulative negative evaluation for public and social attitudes. Image of crisis response depends both on the main internal rectification. prevention and public relations. also depends on the situation...

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