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Marketing classic case of the new model set(Chinese Edition) - Softcover

 
9787509639085: Marketing classic case of the new model set(Chinese Edition)

Synopsis

Paperback. Pub Date: 2016-03-01 Pages: 181 Language: Chinese Publisher: Economic Management Publishing House. a new model of marketing classic case set carefully selected and edited the 14 representative marketing case. both classic case such as Starbucks. Harley Davidson. Barbie dolls. but also to collect the emerging cases such as sea fishing. carpenter Tan. Huang Taiji. three squirrels. Case a new model of marketing classic case set is prepared not simply describe and explain the implementation of a company's marketing strategy. but a more complete description of the entire company's development process. the implementation of the strategy and tactics of marketing background. as well as specific ways the implementation of effect. sought from the company as a whole on a comprehensive exposition of its marketing strategy and tactics. Case preparation of user-friendly. attrac...

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