丹尼尔·卡尼曼是位格外令人兴致盎然的思想家,是现今在世的有影响力的心理学家之一,他因对判断和决策制定的理性模式提出挑战而荣获2002年度的诺贝尔经济学奖。他的研究打开了社会心理学、认知科学、对理性与幸福的研究以及行为经济学的新局面。本书就是他多年研究和思考成果的集大成之作。在书中,卡尼曼会带领我们体验一次思维的创新之旅。他认为,我们的大脑有快与慢两种作决定的方式。常用的无意识的“系统1”依赖情感、记忆和经验迅速作出判断,它见闻广博,使我们能够迅速对眼前的情况作出反应。但系统1也很容易上当,它固守“眼见即为事实”的原则,任由损失厌恶和乐观偏见之类的错觉引导我们作出错误的选择。有意识的“系统2”通过调动注意力来分析和解决问题,并作出决定,它比较慢,不容易出错,但它很懒惰,经常走捷径,直接采纳系统1的直觉型判断结果。为了使读者真切体会到系统1和系统2这两个主角的特点,卡尼曼介绍了很多经典有趣的行为实验,指出我们在什么情况下可以相信自己的直觉,什么时候不能相信;指导我们如何在商场、职场和个人生活中作出更好的选择,以及如何运用不同技巧来避免那些常常使我们陷入麻烦的思维失误。《思考,快与慢》将会彻底改变你对思考的看法。社会思想的一部里程碑式著作,堪与亚当·斯密的《国富论》和弗洛伊德的《梦的解析》相媲美。如果你今年只能读一本书,就读这一本!英文版2011年10月底上市,两个月时间内即打入《纽约时报》和《经济学人》的年度十佳图书榜。《纽约时报》畅销书排行榜前20名,上市至今超过7个月,横扫全球各大畅销书排行榜。《经济学人》、《华尔街日报》、《卫报》、《纽约时报》、《金融时报》、《商业周刊》、《华盛顿邮报》、等国外媒体,《三联生活周刊》、《商学院》、《东方早报》、《文汇报》等国内知名媒体争相报道巴曙松、叶檀、何帆、赵晓、王福重、刘建位等知名经济学家、投资专家高度评价,力荐阅读!50年前,人们以为我们能驾驭自己的思想。但事实上,我们的行为常常受到许多无法看见的因素所影响。我们虽然身处生活这场游戏之中,但对游戏的机制却不理解,偏见常常导致我们追求错误的东西。我们的感知和记忆并不可靠,对于自己心理状态的感知和记忆尤其不可靠。关于人类自身还有许多未知之谜,对于自己,我们了解得其实不多。卡尼曼就如思想的拓荒者,他的研究成果为我们认识自我提供了重要的支点。卡尼曼对于人类思考和选择的理解所作出的贡献,无人能出其右。作为历史上重要的一位心理学家,卡尼曼重塑了认知心理学、理性和因果关系分析,重新诠释了风险,重新阐释了幸福和财富的关系,写就了这部杰作。关于我们的大脑有多容易上当,这本书作了全面、有说服力的论述。根基于自己的和多位心理学家、经济学家与其他专家的研究成果,卡尼曼拥有了一种能力,能够把数十年以来的研究成果以一种有趣的语言呈现出来,即使门外汉也能看得懂。这本书是一本非常重要的书。许多科学书通常是前后不一的,一些有趣的章节后面往往跟着一些枯燥乏味的内容。这本书就不是这样,它既是有分量的一本书,同时充满了魅力和实用性,适用于我们的日常生活。每个人都应该读读这本书。购1000册以上的用户,本商品提供订制服务。如需加企业LOGO、腰封,或有其他需求,请发
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Hardcover. Condition: New. Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Hardcover. Pages Number: 448 Language: Chinese. Publisher: CITIC Publishing House. Daniel Kahneman is a bit extra and interest to thinkers. is one of the most influential psychologists alive today. his judgment and the rational model of decision-making challenge and won the 2002 Nobel Prize in Economics. His research opened the social psychology. cognitive science. a new situation in a rational and well-being and behavioral economics. This book is a master of his years of study and reflect on the outcome of work. In the book. Kahneman will lead us to experience time thinking innovation journey. He believes that our brains have fast and slow two kinds of decisions. Unconscious System 1 rely on emotion. memory and experience to make judgments quickly. it is informative. so that we can quickly react to the situation at hand. But the system is also very gullible. it stick to the seeing is the fact that principle. allow the illusion of loss aversion and optimism bias of the class to guide us to make the wrong choice. Conscious system through the mobilization of attention to analyze and solve problems and make a decision. it is slower. less error prone. but it is very lazy. often take a shortcut directly to the adoption of the system 1 intuition to judge the results. In order to make the reader truly understand the characteristics of system 1 and system 2 of the two main characters. Kahneman introduced a lot of classic and interesting behavioral experiments. that under what circumstances can we trust your instincts when not to believe; guide how we make better choices in shopping malls. workplace and personal lives. and how to use different techniques to avoid thinking errors that often lead us into trouble. This book will fundamentally change the way you think.Four Satisfaction guaranteed,or money back. Seller Inventory # NC0925