Shanghai media industry. the system changes(Chinese Edition) - Softcover

JIN GUAN JUN

 
9787313071095: Shanghai media industry. the system changes(Chinese Edition)

Synopsis

Language:Chinese.Pages Number: 352 Publisher: Shanghai Jiaotong University Pub. Date :2011-4-1. The new century. Shanghai cultural media industry is in an important period of development. culture and media industry's rapid development and transformation of cultural institutions of the deep-seated tightly to each other associated with serious challenges and great opportunities co-exist. Book in the cultural media industry in the context of globalization. based on China's reform. opening up of the new situation. from the press and publication. radio. television. movies. online games. cultural consumption. intellectual property aspects. revealing the complex context of contemporary Shanghai Culture media industry the main aspects of institutional change. Shanghai's media industry institutional change by Jinguan Jun. Zheng Han editor. academic standards. more detailed informatio...

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