Items related to 腾讯公关法
Synopsis
公关文化是企业文化的重要组成部分，影响着企业的成长和变化。腾讯公司从初创至今一直紧紧围绕着互联网产品发力，但在品牌形象、舆论宣传等公关方面的活动却鲜为人所关注。本书作者深入腾讯公司内部，对腾讯在公关方面的发展脉络进行立体而多维度的审视，挖掘了腾讯的公关思维由无到有、从稚嫩到成熟的过程，总结了腾讯公关的生长力、进击力、翻转力、开放力、人才力、融合力、文化力七个特点，为读者提供了宝贵的参考价值。
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Tencent Public Relations Act(Chinese Edition)
ISBN 10: 7308179796
ISBN 13: 9787308179799
New
paperback
Seller: liu xing, Nanjing, JS, China
Seller rating 5 out of 5 stars
paperback. Condition: New. Language:Chinese.Paperback. Pub Date: 2018-08-01 Publisher: Zhejiang University Press Public relations culture is an important part of corporate culture. affecting the growth and change of the company. Tencent has been closely surrounding Internet products since its inception. but its public relations activities such as brand image and public opinion propaganda have rarely attracted attention. The author of this book goes deep inside Tencent. and is in the public relations aspect of Tencent. Seller Inventory # NK010764